Baking with Passion
Since 1998
From a humble neighbourhood bakery to Melbourne's most trusted wholesale supplier — our journey has always been about one thing: great bread.
Our Story
At Pure Bread Bakery, we believe that great bread begins with passion, tradition, and a commitment to quality. Nestled in the heart of Surrey Hills, we've grown from a humble neighbourhood bakery into one of East Melbourne's most trusted wholesale suppliers.
We proudly deliver fresh, handcrafted breads and pastries to over 40 cafés, shops, and bakeries across Melbourne — every single day. Every loaf is made from scratch using traditional methods and the finest ingredients.
We specialise in a wide selection of sourdough breads, lovingly fermented and baked to perfection. Our range includes White, Wholemeal, Multigrain, Rye, Roasted Pumpkin, Olive & Rosemary, and even Orange & Fennel Fruit Tins.
Our Values
Quality Ingredients
We source the finest flours and ingredients. No shortcuts, no preservatives — just real bread.
Traditional Methods
Our sourdoughs are slow-fermented for 24+ hours, developing complex flavours and better digestibility.
Community First
We're proud partners to 40+ local cafés and a beloved fixture in the Surrey Hills community.
Freshly Baked Daily
Every product is baked fresh each morning. We never sell yesterday's bread.
28 Years of Baking
The Beginning
Pure Bread Bakery opens its doors at 114 Union Road, Surrey Hills, with a simple mission: bake the best sourdough in Melbourne.
Wholesale Launch
We start supplying local cafés with our fresh sourdough, beginning our journey as Melbourne's trusted wholesale bakery partner.
Expanding the Range
We introduce specialty buns, Turkish breads, bagels, and an expanded pastry range to meet Melbourne's diverse food scene.
20 Years Strong
Celebrating two decades of baking. We now supply over 30 cafés and shops across Melbourne.
New Chapter
Under new ownership, we honour traditional recipes while introducing exciting new products, including gluten-free options and colourful buns.
Today
Proudly supplying over 40 businesses and serving our beloved community. Now offering online ordering for pickup and delivery.
Wholesale Partnerships
We're proud to supply over 40 cafés, restaurants, and retailers across Melbourne. If you're a business looking for a reliable bakery partner, we'd love to hear from you.